Embodying Sustainable Values

Embodying Sustainable Values

In the bustling city of Greenview, there was a young entrepreneur named Emma. Growing up near the city's beautiful coastline, she developed a deep love for the sea and nature. Since her teenage hood she became an activist advocating for the environment and she was always actively contributing to think on initiatives to fundraise the Greenview Wildlife Found, enabling it to implement actions to protect her beloved coastline. Emma always loved the idea to stay in her city and to develop a business idea matching her passion for sustainability and work. Hence, starting from her increasing concern about the devastating impact of plastic pollution on marine life and the overall health of the planet, she started to consider the idea to develop a business idea to limit the use of plastic single use items. In fact, in many of the actions she has been undertaking with the Greenview Wildlife Found she noticed the increasing amount of single use plastic cups, cutlery, dishes and bags to be collected from the beach. To define the core-business of her start-up idea, she started to research on the use of single-use plastic bags in the city. Every year the citizens were going through million single use plastic bags, most of which ending up in landfills or found their way into waterways. From this research she got the idea to start EcoBags limited, a company focusing on reusable everyday items and bags, and she had to design a presentation and business plan to ask for funding to investor and start her business. Can you help her to make her eco-business come true? Answer some question, she will be pleased about you support.

In which way Emma could demonstrate she values sustainability through EcoBags Limited?

By communicating the importance of environmental conservation in her marketing strategy and communication plan

By mentioning a strategy to discourage people/potential customers to use single-use plastic items

By focusing on reusable everyday items and bags and explaining to potential investors in which way this will lead to a more sustainable future

By ignoring the impact of business practices

What is the environmental impact reduction enabled by EcoBags Limited Emma should mention in her presentation?

She should mention she will employ more citizens of Greenview, preventing them to spend their free time polluting the beaches and the parks of the city

The positive contribution to environmental conservation and the reduction of plastic disposal.

She should be careful on mentioning any environmental impact since she will not be able to monitor it

She should not mention any environmental aspect of her business. In the end the investors only care about money!

How can Emma incorporate fairness in her business practices?

By promoting unequal opportunities

By embracing diversity and ethical practices

By exploiting labor and resources

By ignoring community needs

Emma would love to highlight the fairness of her business and highlight its role in building l positive relationship with stakeholders. Would you suggest doing so and why?

Yes, it will only be useful to engage the community and consumers

I would not mention fairness, it could hinder collaboration

Yes, I would mention it because it will clearly show to the possible investors that the profit in the end is more important than the network

Openly mentioning fairness and explaining it will evidence how the business will promote trust and collaboration boosting its resilience

Why the promotion of nature a key aspect of EcoBags Limited's mission?

It defines the business as a business using mainly nature related themes in its promotion and marketing

To have a story to tell

To show funding bodies she is in the trend of sustainable businesses worth to fund.

It defines her business as an activity able to contribute to environmental conservation, being different from other businesses producing the same product and ensuring Emma’s livelihood

How can Emma's business actively be explained in the business plan to show the relevance of nature promotion in her operation?

By explaining in depth the sustainable practices she will put in place to produce and market her products

Only by explaining how her business is compliant to the environmental regulation in place in the territory of Greenview

By demonstrating the amount of energy saved for the production

By focusing solely on her passion for nature and the principle bringing her to the design of the products